Starting your digital marketing agency is both fulfilling and confusing. You don’t find a lot of resource material to show you how you can successfully do it. It is either you get old advice, or you read a post with no deeper meaning or useless. Sometimes, it can be frustrating. If you don’t have a lot of patience, you’ll not stay long in this business. But because in today’s world, where almost everything has been researched, finding in-depth, actionable content is not that hard. In this article alone, we will give you steps on how to start digital marketing and be one of the top companies in this field. The road from zero to six-figure digit income is not impossible, it is achievable.
Let’s face the fact that there is no easy way to make a successful Internet marketing company. This article won’t spoon feed you with details on how to be successful. Instead, it is a step-by-step process on how to do it your way. Clients need a little of your magic touch to turn their dying business into an income generating business.
It sounds cheesy, but feeling good about yourself is the first step in building a successful empire. Let me explain this, the road to success is long, tough and hard. Creating a successful business is not child’s play. There is no overnight success, no shortcuts, no hoping and no hitting the pot of gold in one swing. It’s pure hard work, blood, sweat, tears and sleepless nights. But you have to stay positive despite all these negativities. When you are starting your agency, you need to have a vision and know where you want to go, what you want to achieve. Keep the positivity as long as possible. Just think of all the failures as your stepping stone to achieve the success that you are looking for. For example, in Augusta, GA, marketing consultant is not a popular profession. If you want to be a pioneer of Internet marketing in that area, you need to be positive, because businesses in Augusta, GA don’t have a clue on what digital marketing can do to their businesses. They think it is just a waste of time and money. You have to explain to them the advantages of incorporating it into their business. If you let negativity takes over, you can’t win over people.
Set your goals
For your business to grow, you need to establish a clear goal on where you want it to be in the next few years. Just like playing Soccer, it is hard to score if there is no goal. The fact that you are starting a marketing agency suggests that one of your goals is to earn money. You want your business to hit a million in sales. But I know money is not your only motivation. Other things excite you other than the dollars that drives you to move forward. You should look at your goals as aspirations instead of looking at them regarding attainability. If you put your soul and mind into something, everything can be achieved. But to be realistic, you should follow your goals using SMART: Specific, Measurable, Realistic and time-bound.
Specific – Be clear on everything you want to achieve. Instead of saying, “you want to be the best marketer in the industry”, replace it with “you can generate $50,000 in 1 month with sales”.
Measurable – Answer the question, “How can I achieve my goal?”
Aspiration – According to research conducted by Locke and Latham, having an achievable ambition is very beneficial. If you add 25% to what you want to achieve, you will know that you will hit your goals faster than ever.
Realistic – Know what you are capable of. Make a realistic estimate of where you will be after one year. If you think you can achieve your one million mark in a few months, you will be out of your mind. Set an achievable and realistic goal. But if you are set into earning millions, you might get it five to ten years into your business.
Time Bound – Set a definite time frame for when you can achieve your goals. Short-term or long-term, it does not matter, as long as you know you can make it.
(Click here if you want to know how to write S.M.A.R.T goals in business)
Having a goal will allow you to focus your effort and your time in achieving it. You have to let the future clients, that you are focused on what you do. It will give them an idea of what it feels like to work with you. Deliver a set if good ideas to your clients, you have to make sure that your ideas will appeal to them. Now that you are at the starting line in this business, it is very tempting to try to appeal to everyone’s taste. It is normal to dream about making a lot of money, but makes sure you don’t focus on that. You need to answer a few questions to know how focused you are. What is your target niche? Who is your target market? Are you targeting small businesses or Fortune 500 companies? Knowing the answers to these questions will narrow down your options on where you want your agency to go.
You want to start a digital marketing agency; you better have a working website to generate income. The first thing that comes to mind if you are starting a site is its design. Are the design suits the vision of the agency? Every little detail like the home button, the images, the descriptions, the tags, and the header should be perfect. The first thing clients will look when they are on your website is not your content, but the design of your site. If the site looks good, it will give an impression that you are serious in what you are doing.
(If you want to know everything about web designing, visit https://en.wikipedia.org/wiki/Web_design)
Make a good portfolio
The work you have done till this moment will be like your business card when you are looking for future clients. Action will always speak louder than words. If the clients see that all the campaigns that you handled generated money for your clients, it will not be hard for you to find clients to work with. They will come to you, not the other way around. But don’t worry if you have no portfolio yet, you can do simple work for people, it does not matter if they don’t pay you; make sure they are satisfied with what you’ve done. The next time you look for possible clients, you will have a portfolio to show them. You can also compile the previous work of your employees, but make sure they are good because it will be the sample work you will present to your future clients.
Forecast and budget
Forecast and budget will be the last and final step and also the most important. You should know how your business will turn out regarding financial stability. There will be tough times and good times when you are starting a business. You have to know when that’s going to happen, brace yourself and properly manage your money, time and finances.